The British Assistive Technology Association (BATA) has been making its presence felt in recent weeks with a highly publicised export seminar and news that they have appointed Barbara Phillips, CBE, as Executive Director.
With recent gloomy predictions for companies in the educational technology sector, it was feared that BATA, which represents assistive technology companies at home and overseas, would disappear.
Martin Littler, chair of BATA, has bounced back from recent setbacks. His own company Inclusive Technology has had to shed jobs and will not be sponsoring the Special Needs Fringe at the Hilton in 2012.
He feels that buoyant export markets will offer, “significant business opportunities” in the coming months. While sales are falling in the USA and in Britain, there may be opportunities for companies in emerging markets such as Malaysia, Saudi Arabia and The Gulf States.
BATA is not just a trade organisation. It also campaigns on behalf of disabled people who need assistive devices to remain independent, to communicate and to access education and training.