Today I got a phone call from a woman claiming she was from O2 and that I would need to get a new SIM card from them as mine was about to be cancelled. For about 10 seconds I believed her. Then I hung up.
We all think we are savvy enough to spot a scam. Sometimes it is only when people ask for personal information such as our date of birth or they request our bank account details that we become suspicious.
In March Media Smart launched a campaign for teenagers. What is especially good about it is that it gives them strategies which if followed will make them less likely to be victims of fraud.
It provides links to sites which will teach them more about scams. It includes the government campaign Stop Think Fraud https://stopthinkfraud.campaign.gov.uk/. Here I learnt that in just one year, 1 in 17 adultswere victims of fraud.
An email or call will often appear to represent a company or charity. That happened in my case. They said that they were from O2. They insist that you must make a quick decision. That should be a red flag. Companies do not do that. In my case, I was told my mobile would be disconnected from the network in 48 hours if I took no action.
Over a thousand children and teenagers in the UK are scammed every month. Take Five – https://www.takefive-stopfraud.org.uk/ – is a site that tells young people to Stop, Challenge and Protect themselves. Their excellent site covers identity theft, payment in advance, and ticket fraud. People may think that they will not be targeted because they have so little money but scamming is never personal. It is not about who you are.
According to the government fraud is the main crime in the UK. Through a series of animated online films Media Smart resources cover different types of fraud:
- cryptocurrency
- online shopping deals
- unauthorised access to webcams
- fake scholarships
- spoofing
Rachel Barber-Mack is executive director at Media Smart. It has been part of the Advertising Association since 2023. She said: ‘we are pleased to be supporting the UK government’s national campaign against fraud to drive awareness of scam ads to keep young people safe and empowered online.’
Check out Media Smart’s Scam resources at: https://mediasmart.uk.com/scams/


Looking for awards to celebrate the achievement of some of those who work with children and young people?
Autism with Attitude, a talented and successful street dance group based at the Uxbridge school, have made history by being the first ever special needs dance group to get to United Dance Organisations (UDO) European Championships. This year the championships are being held 11-13 May in Kalkar in Germany.
The MahaDevi Centre offers 100 therapy sessions per week in the centre as well as treatment in schools, day centres, nurseries, hospitals and children hospices across London.
When I wrote the book
St John Ambulance believes that every young person should have the chance to learn vital lifesaving skills. Their research shows that seven out of 10 pupils wouldn’t know what to do if someone they knew was hurt. Children want to learn these new skills and parents are keen too. In fact, 95% of parents agree that these skills should be taught to secondary school pupils.
Teresa Pearce, Labour Party MP for Erith and Thamesmead, proposed an Emergency First Aid Education Bill so that first aid, including CPR, would be taught in every state-funded secondary school.
It is one of those things that is noticeable by its absence for example Gena who turns up with all the wrong things in her school bag. We all do this from time to time but not every day!